THE BIC SAGAThe takeover that never happened.
THE WILKINSON SAGAThe steel aunt.
Before Gillette · English Edition · No. 04
BEFORE GILLETTE: THE FUTURE HAS NO OFFICE HOURS
THE FIRST COMMANDMENT OF BLADEFREGA
THOU SHALT NOT WAIT FOR TOMORROW TO AUTHORIZE TODAY.
Tomorrow is humanity’s most reliable employee. It promises to arrive, accepts every assignment, and never appears for the performance review.
Every institution loves tomorrow because tomorrow can carry unlimited responsibility without demanding a budget. Tomorrow will solve the problem, launch the project, repair the relationship, and provide the correct lighting. But tomorrow is only a grammatical shelter. The work happens today or it does not happen at all. A Tuesday afternoon is enough. A cup of coffee is enough. One paragraph is enough to make the future less theoretical. Eternity is not tomorrow stretched forever. It is today refusing to remain insignificant.
CONCLUSION
Eternity does not begin when time becomes endless. It begins when a decision, a page, or a work refuses to expire.
Ferdinando
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