The BIC Saga — a blue-capped ballpoint penTHE BIC SAGAThe takeover that never happened. The Wilkinson Saga — two crossed swordsTHE WILKINSON SAGAThe steel aunt.

Human Behavior as Story

I DON'T SELL PROMISES. I LEAVE EVIDENCE. I AM A GILLETTE MAN. SO IS MY SON.

THE BIC SAGA

THE BIC SAGA — saga 01 of GilletteInternational, English Edition

GilletteInternational  ·  01 / 05  ·  THE BIC SAGA

When this narrative was born, I didn’t know what it could generate.

This BIC saga is the exact result of what words can do inside a human mind.

No one will ever know where the noir ends and the truth begins — but one fact is absolutely certain: women are always unpredictable, and we men love them for it.

Like mother Gillette.

— Ferdinando

BIC VS GILLETTE — 13 NOIR STORIES OF AN IMPOSSIBLE TAKEOVER

BIC, Gillette and an impossible OPA, told like film noir.

Semantic Reality — The BIC Saga, chapter 00

00 · Semantic Reality

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OPA BIC — The BIC Saga, chapter 01

01 · OPA BIC

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Chanel, the BIC Caller — The BIC Saga, chapter 02

02 · Chanel, the BIC Caller

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The BIC Board at the Sheraton — The BIC Saga, chapter 03

03 · The BIC Board at the Sheraton

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BIC Writer Reader — The BIC Saga, chapter 04

04 · BIC Writer Reader

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BIC Calls from Paris, France — The BIC Saga, chapter 05

05 · BIC Calls from Paris, France

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The Journey to BIC in Paris — The BIC Saga, chapter 06

06 · The Journey to BIC in Paris

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The Paris Monastery Before BIC — The BIC Saga, chapter 07

07 · The Paris Monastery Before BIC

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The Women Who Own BIC — The BIC Saga, chapter 08

08 · The Women Who Own BIC

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BIC Stock — The BIC Saga, chapter 09

09 · BIC Stock

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The BIC Epilogue — The BIC Saga, chapter 10

10 · The BIC Epilogue

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The Family and the BIC Offer — The BIC Saga, chapter 11

11 · The Family and the BIC Offer

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The Impossible BIC Deal — The BIC Saga, chapter 12

12 · The Impossible BIC Deal

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Open Letter

P&G, Without Underwear. — open letter by Ferdinando Frega to Procter & Gamble shareholders

P&G, Without Underwear.

What are you going to do about it?

Open letter by Ferdinando Frega to Procter & Gamble and its shareholders

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