None of the other territories would hold on their own. Something has to carry the professional, the spiritual, the imaginative, the aspirational, and the emerging — and give them one shape.
This is the narrative identity: the architecture underneath everything Gillettenarrative tells.
Cap. 00
Brand Narrative Gillette
The stories · 16 chapters
THE STORIES · 16 CHAPTERS
Free to read, free to download. No registration, no newsletter, no conditions.
If you want to see the architecture from above rather than from inside it, the map of the whole narrative world is GILLETTEMAPS.
The arc · six sagas
01 THE BIC SAGA · 02 THE WILKINSON SAGA · 03 L’ORÉAL THROUGH GILLETTE · 04 THE MISSING PIECE · 05 THE PATIENT SAGA · 06 THE INVISIBLE STRUCTURE