GILLETTE FROM WALL STREET

Gillettegenesis  ·  03 / 08  ·  GILLETTE FROM WALL STREET

They teach children about good actions and bad actions.

Years later, Wall Street teaches a different lesson.

Cap. 00

And What If It Were True?

Two Anonymous Emails. BBDO. Omnicom. Semantic Capital.
One Unsettling Question.

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Postscript · One Story, Twenty-Two Languages

The first — and only — text of the Saga carried into twenty-two languages: a meaning, and a reason why.

What a Wonderful Feeling

The return to Gillette? No thanks. My true story.

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