The BIC Saga — a blue-capped ballpoint penTHE BIC SAGAThe takeover that never happened. The Wilkinson Saga — two crossed swordsTHE WILKINSON SAGAThe steel aunt.

Human Behavior as Story

I DON'T SELL PROMISES. I LEAVE EVIDENCE. I AM A GILLETTE MAN. SO IS MY SON.

ENGLISH GENESIS

GILLETTEENGLISH — The Gateway to Genesis: a man in a long coat, seen from behind, holds a book at an open iron gate crowned with blades; beyond, books and planes fly over a city and the sea

Gillettegenesis  ·  English edition

What remains eternal is held in memory.

Its core is GILLETTE and P&G.

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Five territories · scroll to the sagas ↓


GILLETTEGENESIS — Before Gillette cover

01 · Before Gillette

The system of values.


GILLETTEGENESIS — The First Blade, My Gillette cover

02 · The First Blade, My Gillette

The entry into the real world.


GILLETTEGENESIS — Past The Gillette Depression cover

03 · Past The Gillette Depression

Imagination turned into possibility.


ONE DOOR cover

04 · ONE DOOR

What remains of a story when its language changes?


The Art of Attraction cover

05 · The Art of Attraction

Attraction is not born when you speak.

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