GILLETTE, FREGA, NA L’ORÉAL

Gillette, Frega, na L’Oréal — L’Oréal Through Gillette 02

L’ORÉAL THROUGH GILLETTE

GILLETTE, FREGA, NA L’ORÉAL

L’ORÉAL · 02


Madyambu man’wana ehotele, a ndzi ha ku vuya eku rhendzelekeni ka mina ka ku endzela vaxavi ni ku xavisa, naswona tatana wa mina a endlile leswi fanaka — a hi tirhisa hotele yin’we leswaku hi tshama swin’we nkarhinyana, swi humelela kwalomu ka vhiki rin’we eka tin’hweti ta mune tin’wana ni tin’wana.

Etafuleni ra hina ku te mutirhi-kulobye loyi a rhandzekaka loyi a vitaniwa Giorgio, ofisiri wa vuxavisi wa L’Oréal loyi a teke ntirho wo hlela ku hangalasiwa ka nhundzu eka makete lowukulu wa swirhanga — a va suka eka swivhengele swa swinun’hwelo va kongoma eka tisupamakete, kasi makete wa vona wa matimu a wu sale laha a va tiyile kona: swumbhiwa ni swisasekisi swa Corolle.

A a ha ku huma exibedlhele, a ri ni vuvabyi bya Crohn. A a ha ri ntsongo, a ri ni malembe ya makume mune na ntlhanu, kambe a wu swi vona leswaku a a nga ri na matimba lamanene.

U ndzi vutisile leswaku ndlela ya mina a yi ri yihi siku leri landzelaka, ni loko ndzi nga n’wi tivisa eka vaxavi va mina, ndzi n’wi ponisa timepe ta switarata ndzi hatlisisa ntirho wa yena — a hi ta swi ringeta.

Tatana wa mina a nga vulanga rito, u tshame a miyerile, leswi a swi vula leswaku wa pfumela — loko swi nga ri tano a a ta vula a ku: «Nando, yingisa, hi fanele ku vulavula,» leyi a yi ri ndlela ya yena yo vula, u endla yini xana.

Mina na Giorgio hi ve vanghana, naswona hi famba swin’we eku endzeleni ka vaxavi kwalomu ka malembe mambirhi, kambe ku nga tluli vhiki rin’we hi n’hweti.

Loko, hi ’88, Gillette a teke xiboho xo endla swiyenge swimbirhi swa swumbhiwa — Shaving na Personal Care — ndzi lemuke ngopfu leswaku ku xavisa swilo swa ku tibasisa a ku ri ntirho wo tika. Kutani hi ’89 ndzi tlhelele eka Shaving, naswona yena u ndzi pfune swinene — ndzi dyondze swo tala eka L’Oréal, hambileswi hi nga si tshama hi xavisa swumbhiwa leswi phikizanaka.

Endzhaku ka malembe mambirhi ndzi tshama na Giorgio, ku humelele swo tala, kambe ndzi tsundzuka swilo swimbirhi ntsena leswi a swi ri ni nkoka hakunene:

Muxavi wa nhundzu hi vunyingi, jaha leri dyondzeke eyunivhesiti, u hi amukerile ehofisini ya yena a ku: «Ndzi mi vitane hinkwenu hikuva ndzi lava swumbhiwa swa n’wina.» Giorgio u pfukile a famba a kongoma enyangweni ku ya languta pulango ra le handle, kutani jaha, ri hlamarile, ri vutisa leswaku ku humelela yini. U tlhele a nghena, a n’wayitela: «A ndzi ri ni ku titwa leswaku hi hoxile ndhawu — leswaku ematshan’wini ya hofisi ya muxavi, hi nghene ehofisini-nkulu ya maphorisa.» Sweswo swi hlekisile nkarhi wo leha, naswona endzhaku un’wana ni un’wana u swi twile, a n’wayitela loko a hi vona.

Kutani siku rin’wana, munhu un’wana wa le Milano u ndzi fonerile, a ndzi kombela hi xichavo leswaku ndzi nga ha fambi ni mutirhi-kulobye wa mina wa L’Oréal, hikuva xiyenge xa Gillette Personal Care a xi nga xavisi shampu, naswona a ku ri nandzu wa Frega — hikuva a xavisa L’Oréal. Ahahahahaha.

Siku rin’wana hi ye na Giorgio ku ya vona muxavisi wa swakudya hi vunyingi. Loko ndzi n’wi byela leswaku a ndzi vitana Frega ni leswaku ndzi yimela Gillette, u ndzi amukerile hi mavoko mambirhi — a a ri karhi a ndzi rindzile. Loko ku fika nkarhi wa Giorgio a vula leswaku u huma eka L’Oréal, muxavisi u n’wi kombele leswaku a tlhela a ta nkarhi wun’wana, hikuva a a ha ku rhurhisa tiloli timbirhi ta mafurha. Giorgio u hatle a hlamula: «Mafurha ya mbewu, kumbe mafurha ya olivi?» Muxavi u te: «U nga vileli, ndzi ta xava hinkwawo. Tlhela u ta, ndzi ta endla oda — ndzi ta ku pfuna. Frega a nga lavi mpfuno.»

U file a ha ri ntsongo, a ri ni malembe ya makume ntlhanu na mbirhi. Naswona ku n’wi khensa, ndzi nyike n’wana wa mina wa nhwanyana vito ra yena — Giorgia — leswaku ntsundzuko wa yena wu tshama na mina hilaha ku nga heriki.

Famba kahle, Giorgio.


Ferdinando

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L’ORÉAL THROUGH GILLETTE00 Gillette & L’Oréal, Women USA — Vol. I · 01 U file. Hlamusela leswi. · 02 Gillette, Frega, na L’Oréal · 03 Mnu. Frega u lombisiwe eka L’Oréal · 04 Gillette & L’Oréal, Women USA — Vol. II · 05 Masiku manharhu ehandle ka tiko hikwalaho ka L’Oréal · 06 Minkarhi ya L’Oréal leyi nga rivalekiki · 07 A ku na ndlala, ku ni ndumo hinkwayo: swakudya swa nhlikanhi swa L’Oréal · 08 Gillette & L’Oréal, Women USA — Vol. III · 09 Riendzo ra L’Oréal eka xitolo-nkulu xa swinun’hwelo · 10 Ku tlhelela eItaliya ku suka eka L’Oréal · 11 Layiburari endzhaku ka L’Oréal · 12 Gillette & L’Oréal, Women USA — Vol. IV · 13 L’Oréal merchandiser na merchandising · 14 Wanuna wa L’Oréal · 15 Misisi ya Gillette vs L’Oréal Garnier · 16 Gillette & L’Oréal, Women USA — Vol. V · 17 Bulo ra ntirho eka Revlon · 18 Xikandza xa Gillette vs L’Oréal · 19 Hikwalaho ka vona ntsena, hi ku hundza eka Gillette · 20 Gillette & L’Oréal, Women USA — Vol. VI · 21 Misisi, exikarhi ka L’Oréal na Gillette

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U.S. COPYRIGHT OFFICESeven foundational books deposited on 31 May 2026 — case numbers 1-15167602661, 1-15167855405, 1-15167986353, 1-15168372411, 1-15169108531, 1-15172755761, 1-15173182251.© 2026 Ferdinando Frega / Frega Editore. Licensed under CC BY-NC-ND 4.0: free to read and share; no sale, no modification. gillettenarrative.com is the only authentic source.Ferdinando Frega · ORCID iD https://orcid.org/0009-0000-1455-8185